Why This Works
Pinterest is one of the few platforms where content can continue driving discovery long after it is published. People use it with intent, which means they are actively looking for ideas, services, and solutions.
When your account is structured correctly, Pinterest becomes a predictable traffic channel. Not because you post more, but because you show up in the right searches consistently.
The Difference
The common approach
- Post when you can and hope the right people see it
- Create boards based on aesthetic or broad categories
- Guess keywords and reuse the same language everywhere
- Check analytics occasionally, but don’t change the system
The PinTrends approach
- Start with what people are already searching
- Structure boards so each one has a clear purpose in search
- Write titles and descriptions that match intent, not just branding
- Publish with a cadence you can actually maintain
- Use analytics to decide what earns more visibility over time
The goal is a system that keeps working, even when you are not posting daily.
What We Focus On
This is the work that turns Pinterest into a long-term channel. It is not complicated, but it does need to be intentional.
- Keyword visibility: what you currently rank for and what you should be ranking for
- Board structure: how content is organized, routed, and reinforced through search
- Pin optimization: titles, descriptions, and creative that match intent and drive clicks
- Publishing strategy: timing and cadence based on capacity, not pressure
- Performance signals: clicks, saves, and patterns that show what to build next
What This Looks Like
Before
- Boards were not built around specific search intent
- Pins did not map clearly to keywords or offers
- Traffic felt inconsistent and difficult to repeat
What we change
- Identified the highest-impact keywords for the business
- Rebuilt board structure so each board earned a clear search purpose
- Implemented a sustainable publishing cadence
- Optimized top-performing pins to increase discovery and clicks
Outcome
- More consistent discovery through search
- Clearer performance signals to guide future content
- A system the business could maintain without burning out
Ready To Talk?
The first step is a fit check. If it makes sense, we move into a clear game plan and implementation.
LET’S CONNECT
No pressure. Just a fit check and a clear next step.