Hi, I’m the Strategy Behind The Work
PinTrends started because I kept seeing the same thing: incredible work, the kind people would absolutely book or buy, sitting quietly online without consistent discovery.
I’m a data analyst by background, and I can’t help it — I want to know why something works. I want to see the pattern, build the system, and make it repeatable.
The Personal Why
I love analytics because it turns chaos into clarity. Most marketing advice is loud, vague, and trend-driven. Pinterest is different. It’s search. It has memory.
When I started growing my own business, Pinterest became the place where the right structure made everything feel less random. Keywords mattered. Boards mattered. Optimization mattered. And the results weren’t a one-time spike — they built on themselves.
PinTrends is where my love of data meets my love of helping people get seen. You bring the art. I build the strategy that gets it discovered.
The Masterpiece Framework
This is how I think about Pinterest search and strategy. Simple, but extremely effective.
ⅠThe Frame
Keywords and profile positioning. The way you’re introduced in search.
ⅡThe Gallery
Boards that guide discovery. Each board has a purpose and a path.
ⅢThe Placement
Timing, cadence, and optimization. The work goes where it’s most likely to be found.
How PinTrends Started
The short version is: I tested what worked, tracked the data, and turned patterns into a process.
I’ve always loved turning messy information into a clear plan.
I focused on keywords, structure, and intent — then watched what actually changed visibility.
What worked consistently turned into a repeatable method I now apply for clients.
What It Feels Like To Work Together
✦Clear
You’ll know what to focus on, what to ignore, and why each change matters.
⌁Strategic
Everything ties back to keywords, structure, and measurable performance signals.
⟡Sustainable
The goal is a system that keeps working, even when you are not posting daily.
Let’s Connect
If you’re ready to treat Pinterest like a real search channel, the first step is a fit check. We’ll talk through your business, what you want, and what would actually move the needle.